➡️ Senior Graphic Designer with 25+ years of experience and a proven track record with a strong background in Bilingual Marketing, Diverse B2C and B2B Advertising, Non-profit, Project Management, and Print Production.
➡️ Strong ability to lead and collaborate with cross-functional teams and partners, maintain organizations’ brand and identity, carry out strategic and comprehensive multi-channel marketing campaigns, create compelling visuals, and visually elevate research briefs and reports for stakeholders and the community.
➡️ Goal-oriented and results-driven in marketing, analytical, creative, resilient, and problem-solving with outstanding bilingual oral and written communication, ready to leverage experience in diverse environments.
➡️ Design and develop instrumental print communications pieces and digital web assets for the agency’s Office of Communications and other agency Teams, focusing on First 5 LA’s four outcome areas: health, families, early care & education, and communities.
➡️ Design creative for First 5 LA partners across Los Angeles County, resulting in effectively delivering marketing messages to communities within the county.
➡️ Oversee and maintain First 5 LA’s brand image and style guide, ensuring the brand is protected and used accordingly amongst community groups and partners.
➡️ Effectively translate printed pieces and web content (English/Spanish), effectively communicating with and engaging our constituents.
➡️ Procure and manage vendor agreements and contracts with print and production vendors.
➡️ Manage projects and negotiations with print and premium vendors for quotes and production management, resulting in staying within budget while maintaining the quality of products printed.
FIDM (Fashion Institute of Design & Merchandising) Los Angeles, CA 1/2007 – 3/2012
➡️ Effectively taught Illustrator and Photoshop in the Visual Communications Department at the introduction, intermediate and advanced levels, which included lectures and demonstrations.
➡️ Designed and wrote some curriculum for my courses
➡️ Mentored and advised students during office hours and out-of-classroom lab hours for best-practices and terminology of Visual Communication using the Adobe Creative Suite.
➡️ Effectively trained students in production and presentation of their work.
➡️ Supplemented classroom curriculum with appropriate industry materials and projects.
➡️ Planned and supervised lab work and student projects individually and in small groups with classes totaling up to 60 students per quarter.
➡️ Ensured that the quality and quantity of instruction provided in the classroom were consistent with the stated objectives of the school and industry.
Los Angeles, CA 1/2000 – Present
➡️ Provide marketing design and illustrations to clients in various industries. Some clients include the Los Angeles Department of Transportation, Cosmica Artists, Los Angeles County Bicycle Coalition, Lincoln Heights Chapter Dollars for Scholars and Flying Pigeon LA.
➡️ Designed posters, advertisement creative, presentation designs, and brand merchandise.
La Opinión Newspaper, Los Angeles, CA 1/2000 – 8/2008
Marketing Graphic Designer
La Opinión Newspaper, Los Angeles, CA 5/1998 – 8/2008
Advertising Graphic Designer
International Nutrition, Inc., Anthony, NM 6/1995 – 5/1997
Graphic Designer
New Mexico State University, Bachelor of Arts (Graphic Design and Spanish Major, Dean’s List)
University of New Mexico, Credit hours, Studio Art
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat)
Office Suite (Word, Excel, PowerPoint, Teams
Fully proficient in English and Spanish
Full knowledge of offset print production
Internal & External Communications
Content Creation
Brand Management
Project Management
Exhibition fine artist with an emphasis on illustration and printmaking
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